Three Degrees South
Web Design, Branding, Marketing
Web Design, Branding, Marketing
Three Degrees South
2020
Challenge:
Three Degrees South Adventure Company, renowned for its Kilimanjaro hiking expeditions, sought a revitalised brand identity and digital presence. The challenge was to not only capture the spirit of adventure but also create a cohesive and immersive user experience that translated seamlessly across their website, merchandise, and marketing materials.
Discovery:
Through collaborative discussions and an in-depth UX brand strategy workshop, we delved into Three Degrees South's ethos, identifying the need for a brand refresh that would reflect the thrill of the Kilimanjaro experience while ensuring a user-centric digital journey.
Discovery:
Through collaborative discussions and an in-depth UX brand strategy workshop, we delved into Three Degrees South's ethos, identifying the need for a brand refresh that would reflect the thrill of the Kilimanjaro experience while ensuring a user-centric digital journey.
Solution:
1. Brand Identity:
A new brand identity was crafted, blending elements of adventure and professionalism. The logo featured a stylised compass incorporating the three degrees south latitude, symbolising both exploration and precision.
2. Website Redesign:
A user-focused website was developed, prioritising an intuitive navigation structure and visually immersive storytelling. The site showcased the thrill of Kilimanjaro expeditions through captivating imagery and streamlined user journeys.
3. UX Brand Strategy Workshop:
A comprehensive UX brand strategy workshop was conducted, aligning brand values with user expectations. This process informed the design choices, ensuring a cohesive and emotionally resonant user experience.
4. Merchandise and Marketing Materials:
A full suite of marketing materials, from brochures to digital ads, was created to amplify the brand message. Branded merchandise, including clothing and accessories, was designed to extend the adventure experience beyond the mountain.
Implementation:
The new brand identity and user-centric approach were seamlessly integrated across various touchpoints:
Website Launch: The revamped website was launched, featuring an engaging interface and compelling content that resonated with adventure seekers.
Merchandise Release: Branded merchandise, including clothing and accessories, hit the market, creating a tangible connection between the brand and its audience.
Marketing Campaigns: Targeted marketing campaigns across digital and traditional channels showcased the new brand identity, driving interest and engagement.
Results:
The impact of the brand transformation was evident:
Increased Bookings: The user-friendly website and compelling storytelling contributed to a significant increase in expedition bookings.
Positive User Feedback: Users praised the seamless website experience and cohesive brand identity, expressing a heightened sense of trust in Three Degrees South Adventure Company.
Brand Recognition: The new brand identity and marketing materials enhanced brand recognition, making Three Degrees South a standout choice in the adventure travel sector.
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