Kongs Bar

Intro

Kongs Bar Bristol, a vibrant establishment known for its unique blend of craft beer and arcade games, approached us with the goal of enhancing their online presence. The challenge was to create a new website and visual identity that captured the lively spirit of Kongs while providing an intuitive and engaging user experience.

Discovery:

In collaboration with the Kongs Bar Bristol team, we conducted two comprehensive web workshops to unveil essential aspects for the project:

1. Customer Personas:

Through collaborative discussions, we identified and defined distinct customer personas, understanding the diverse preferences and expectations of Kongs' clientele.

2. User Journeys:

Mapping out user journeys allowed us to pinpoint the key touchpoints where users interact with the brand, from discovering events to ordering drinks online.

3. Key Features and Functions:

The workshops facilitated discussions on the must-have features and functions of the website, including an events calendar, online menu, and seamless integration with their social media platforms.

‍

Solution:

1. Visual Identity Revitalisation:

A new visual identity was crafted, blending retro gaming aesthetics with a modern touch. The colour palette, typography, and graphic elements were chosen to reflect the energetic and fun atmosphere of Kongs Bar Bristol.

2. Website Redesign:

The website underwent a complete transformation, featuring:

Intuitive Navigation: A user-friendly interface allowing visitors to effortlessly explore events, browse the menu, and learn more about Kongs.

Responsive Design: Ensuring a seamless experience across various devices, from desktops to mobile phones.

Event Calendar Integration: A dynamic events calendar, keeping customers informed about upcoming activities and specials.

‍

‍